When the user arrives, they are presented with a series of folders. Inside each folder is a puzzle for them to solve. Each solved clue is an entry into the grand prize drawing. If the user is fast enough, they get access to the map where they can find the physical or digital dead drop.

Once the user correctly solves a clue, they see the moment in spy history associated with the location and answer from the puzzle.

Once the map is unlocked, users can see the exact location of the digital or physical dead drop. If the dead drop is physical, tapping on it will give the user additional instruction on how to find the spike in the ground, planter, or other hidden location.

On the day of a batched release, Spy Museum posted on Instagram, Facebook, and Twitter to let followers know that there were more clues in their wallet. We also sent text messages to users who had already played or registered with the game that more were released.